Business Solution Series: How to Optimize Your Home Show Booth

Event Sponsors

Date and Time

Tuesday Jan 17, 2017
11:30 AM - 1:00 PM CST

Location

HBASE Office Board Room

Fees/Admission

$10/Member
$20/Non-Member

Lunch is included

Registration Deadline:
Friday, January 13 (5:00PM)

Cancelation Policy:
Any registrations received after the registration deadline, ?walk-ins? or ?no shows? that are not cancelled 48 hours prior to the event will be invoiced the equivalent to the expense taken upon the HBASE for that reservation.

Business Solution Series: How to Opti...

Description

In an effort to increase return on investment vendors will learn methods and practices to increase engagement of their target audience in a home show setting.

Agenda:

Timelines and benchmarks
Plan: Research, measure, select and reserve your space. Establish optimal layout for audience entrance and engagement.
Budget: Establish a budget for all elements of the booth, record and track spending
Design: Establish what products or services to highlight, layout and construction, signage, technology and other features. Design to Sell.
Marketing/Promotion: Optimize your investment through pre-show marketing, audience engagement , In-show marketing, show audience engagement, dress code, staff training, print materials, and signage options.
Post-Show lead follow up
After Action Report for future improvement.