Business Solution Series: Seeing Your Company Through Your Customer's Eyes
Event Sponsors
Date and Time
Thursday Nov 17, 2016
11:30 AM - 1:00 PM CST
Location
HBASE Office Board Room
6904 S Lyncrest Place
Sioux Falls, SD 57108
Fees/Admission
$10/Member
$20/Non-Member
Lunch is included
Cancelation Policy:
Any registrations received after the registration deadline, “walk-ins” or “no shows” that are not cancelled 48 hours prior to the event will be invoiced the equivalent to the expense taken upon the HBASE for that reservation.
Description
The True Benefits
What's the benefit of understanding your customer better? Why does it matter? Why should YOU care? Quick answers: Growth comes easier, customer service is better, marketing is more effective, an overall more successful business.
Who Is Your Customer?
You have to know who your real customer is. Not demographics. That’s the stuff that doesn’t matter as much as you think it does. Who are they INSIDE? What are they FEELING? What are their PROBLEMS? What do they CARE about?
Take Off Your Blinders
You may think you know your customer, but many business owners or managers have BLINDERS on. You get too close to your business. You get tunnel-vision. But it's not your fault. It happens automatically. All you have to do is break the cycle and habits you're in. Look at everything a little bit differently.
